Pō IS THE LONGEST RIVER IN ITALY WITH AN OUTSTANDING DISTANCE OF 405 MILES OR 650 KILOMETERS. BESIDES ITS BEAUTY, IT HAS LED TO THE FORMATION OF FERTILE LAND.  THIS LITTLE-KNOWN RIVER HAS LOTS OF POWER AND REASON. 

WATER FLOWS. WATER IS PATIENT. WATER IS STRONG. WATER IS ADVENTUROUS. IT CAN WEAR AWAY A STONE AND CAN FIND NEW PATHS. IT GOES WHERE IT WANTS TO GO. Pō LET'S US LIVE LIKE WATER, PATIENT, STRONG, ADVENTUROUS AND SIGNIFICANT. CREATING THIS BRAND HAS MADE ME LEARN A LOT ABOUT MYSELF. I WENT BEYOND MY EXPECTATIONS AND DREAMS TO CREATE MY DESIGNS. SHARING THEM WITH THE WORLD HAS LED ME TO DRAW NEW PATHS. CREATE YOUR OWN JOURNEY.

AVA FRATI of Pō SWIM